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So what’s a software bill of materials (SBOM)? The simplest way is to think of it as an ingredients label, making sure that the underlying software components (especially open source pieces) are known to anyone using a software product. Without an SBOM, you’re flying blind as to the security and performance risks in a tech stack. That’s why both the public and private sector are pushing for standardization and availability of this data. Enter Manifest.

Manifest allows organizations to generate, collect, and operationalize software bill of materials (SBOMs) to achieve insight into the hidden risks of their software, respond faster to vulnerabilities, and procure more secure products. The company recently announced Department of Homeland Security and Air Force contracts, among a number of other commercial customers. Alongside these new relationships is a $6 million seed round, which we were thrilled to participate in (thanks to our friend and coinvestor Ross Fubini for the introduction).

As the Manifest team writes,

Software supply chain vulnerabilities are escalating rapidly. Software supply chain attacks have grown 300% since 2020, and an astonishing 62% of enterprises say they were hit with software supply chain attacks in 2021. Cybersecurity is often referred to as the “horizontal vertical,” touching every industry and every enterprise. The problem of understanding what’s in the software we build and buy is something that has been overlooked for too long, and in recent years, headline-making and business-disrupting cybersecurity vulnerabilities such as Log4shell, Solarwinds, and Apache Struts have brought it front and center.

If Manifest’s mission sounds exciting to you, they are hiring!

Every startup financing has something unique to its story, even if a lot of the same patterns emerge. In the case of Adonis’ Series A (led by General Catalyst), much is familiar to those who evaluate new companies: repeat founders with deep insights into the problem they’re solving; quick out of the gate to revenue; building out a team of both former colleagues and new talented members. Much of this was what drew us to them originally, in addition to seeing the opportunity to help increasingly large health care clinic networks use software to improve their revenue management processes.

But when the round completed, it occupied one specific new spot in our own history: the first follow-on round in a Homebrew♾️company, where instead of investing money on behalf of others, we’re using our own capital. But the core of what we do isn’t new at all. Still putting in the work, still looking for venture outcomes, still operating as a team alongside founders. And knowing that we have to earn any ongoing opportunities to follow-on in future funding events. So when the Adonis founders extended the offer to us, in an oversubscribed situation, we were thrilled and eager to deepen our participation.

If Adonis’ mission sounds exciting to you they are most definitely hiring.

We typically meet founders at the seed stage, when they have a pretty good sense of the immediate work-to-be-done and also a vision statement for where the startup can go, but everything in-between those two is fuzzy by design. So it’s especially enjoyable to see the curve in-between the ‘start’ and the ‘success’ come into focus. And with Hallow, it’s been a fantastic journey to ride along as investors in their company.

Hallow, the leading Catholic prayer app, just announced its $50 million Series C to further drive growth and product enhancements. As the team writes in its own blog post about the round, the last year has been extraordinary for the company:

This Lent, Hallow was the first faith-based app to ever crack the top 10 apps in the App Store overall coming in at #3 – beating Netflix, Spotify, Instagram, Amazon, Tiktok, YouTube and so many more of the largest apps in the world. It took us almost two years from launching Hallow to get to 1 million prayers prayed in total on the app. This Lent we had over a million prayers prayed each day. We just crossed 225 million prayers prayed in total and, as of last week, now over 10 million downloads.

With a successful subscription model the Hallow story isn’t one of just usage but also of revenue, since a sustainable structure is required for them to continue delivering a quality product to their community (Hallow is structured as a Public Benefit Corporation so business and values are always aligned).

If Hallow’s mission appeals to you, they are of course, hiring.

A decade ago we shared an office with the Modelbit founders. Not in parallel, as might typically be the case, but serially. You see, Homebrew’s first HQ was a SOMA office that previously housed Periscope Data, Tom and Harry’s first startup together. Yeah there were some other connections - time together at Google being one - but we’ll fondly remember inheriting the early stage vibes (and success!) they left behind in that office. Not to mention getting their errant packages for several months after!

At Periscope Data, Tom and Harry built an industry-leading platform for complex data analysis that allowed cloud data teams to experiment with machine learning and other advanced processes to unlock new value from data. When they decided to return to their data science startup roots with Modelbit, it was a chance to deepen our connection with them beyond misplaced mail by becoming investors in their seed round. The Modelbit team is deep in data science, machine learning and cloud infrastructure. Supporting them as they build in this space was a no-brainer.

So if you’re a data scientist seeking a faster ML deployment platform, check out Modelbit.

One of the most exciting aspects of software is its ability to ‘flatten’ the competitive playing field. That is, to help make available capabilities to businesses of all sizes which were previously too expensive, complex, or custom for anyone but the largest companies. The latest generation of AI tools is making this promise true at a fast pace and one we’re especially excited about is Treat.

As they describe, “Treat's AI integrates with your eCommerce stack to analyze your ad creative, customer behavior, and demographic data to generate super-personalized photos that will attract your best customers.” The output is stunning and effective. So it’s no surprise that they’ve raised an $8.5 million seed round to power growth. Homebrew is a supporting investor and looking forward to seeing visual marketing move from one size fits all to the right image for the right customer.

If you’re a brand and would like early access, sign-up via Treat’s website.

We love when a team is passionate about infrastructure, and the Satsuma cofounders believe that web3 won’t grow without better tooling for developers. That’s why they raised a $5m seed round to help dApp developers to design custom blockchain data APIs. In their own words:

“Engineers currently have tools to get low-level data, but indexing & processing that data still takes weeks of development time. Writing your own indexing stack requires extra engineering effort to develop and maintain. Meanwhile, existing solutions have issues with slow performance, data lag, and downtime.”

That’s why teams from projects such as Decentraland, Aragon, Treasure, Lyra, and Syndicate are all using Satsuma.

If Satsuma’s mission sounds exciting to you, they’re hiring engineers.

We believe strongly that businesses of all sizes need great ‘back office’ HR software to provide and manage payroll, benefits and other administrative requirements. That’s why we’ve invested in companies such as Gusto, Level, Noyo, Finch, and others. But we also believe in what we term ‘front office’ HR - the products that executives, managers and teams need to bring everyone together and produce great results. Recognition, engagement, documentation, surveys, 1:1 meetings - there seems to be an almost endless list of needs that organizations have. But it can seem like a company needs a full-time group to evaluate and administer the disparate, single point SaaS solutions for each one of these needs!

No longer. Several years back, the team at Assembly realized that the majority of companies don’t want 15 different vendors, they want one extensible product that can grow with their needs. A single interface and a single source of truth for the ‘front office’ HR needs across the company. Assembly delivers out of the box modules for your most pressing needs and a no code builder that powers customization and creation of many more culture suite products.

Assembly and its customers weren’t the only people to recognize the significance of this opportunity, investors did too. And so Assembly recently announced the raise of a $10 million Series A to continue growing its team and technology.

If you’re looking to consolidate multiple SaaS HR tools into a single platform (and single bill!), take a look at Assembly. And if working on culture tools that make every company work better together seems exciting, Assembly is hiring.

Startups are never easy, no matter what the content marketing might sometimes suggest, but there are moments when you can feel the momentum compounding. And good investors are bloodhounds when it comes to sniffing out companies at that inflection point. So it comes as no surprise that some of Finch’s existing VCs co-led a $40 million Series B.

The Finch team is a methodical and deliberate group of builders, unafraid to challenge and update their beliefs as they navigate the tremendous opportunity in front of them. And this growth isn’t just top-line acceleration (revenue has grown 12x since their Series A), but is accompanied by maturity in where they invest, leading to several months of cash flow positive results along the way. Even if a startup on an impressive trajectory decides to forgo profitability in the near term, knowing how to achieve it and the levers it can pull is a secret weapon during up and down markets.

So if you are evaluating how to pull disparate payroll, benefits, and other employee data into an application or single view, now is a good time to learn about Finch. And if you’re looking at new gigs, consider this well-funded midstage startup with years of professional growth ahead - they’re hiring.

It’s not just the high profile NFT phishing scams that web3 participants need to worry about. Whether you’re collecting, investing, speculating or building; using web3 for utility, authentication, or infrastructure; or engaging in some future use cases we can’t even imagine yet, there are folks out there looking to rip you off and steal what’s in your wallet or digital locker. That’s where Stelo comes in.

The team at Stelo Labs has built protection for every type of transaction: Defi and Swaps, NFT marketplace, signatures, malicious contracts. Doesn’t matter, they’re on top of it. They offer a Chrome extension, an API, and a SDK to help you integrate safety all across the user experience.

The talent of the Stelo team, vision for a safer web3, and progress to date hasn’t just attracted users and customers, but also investors. And Stelo is now announcing a $6 million seed round to further its efforts. If what Stelo is working on sounds intriguing, it’s also hiring engineers in NYC/remote.

When Daniel Loreto said he was starting Jetpack we said good and handed him money. Ok, perhaps this is an oversimplification of both his founding journey and our investment decision, but not by much. We’d worked with Daniel at Google and Twitter, seeing his skilled and thoughtful approach to building both software products and teams. We knew that he’d bring that same care to this new venture.

Jetpack has raised $10 million to date, led by Google Ventures and Coatue. Today it announced financing, and also made its platform available in beta. While there’s much work ahead, we’re thrilled to be supporting investors in Daniel and the team.

We’ve often said that we love investing in startups that are underestimated by other VCs in their early years but by their Series B, they need to have proven who they are. And that’s the story with Crowdbotics, which just announced that funding milestone with a $40m round led by NEA.

Crowdbotics sometimes gets described as an ‘ERP for Software Development,’ allowing enterprises to spin up production-ready hosted applications that aren’t just demos or sandboxes but can scale to the broadest range of internal and external use cases. For example, the U.S. Air Force has flight analysis and training tools powered by Crowdbotics. Literally mission critical software.

If Crowdbotics sounds interesting to you, they’re hiring.

The classic “On the Internet, nobody knows you're a dog” cartoon still rings true today. Within a B2B context, nobody knows if you’re the business you claim to be - when you’re applying for a financial product, entering a marketplace, or participating in any other number of transactions where fraud is an issue. Enter TrueBiz and the trend of KYB (Know Your Business).

Customers of TrueBiz use its platform to speed their onboarding of new business customers, quickly and accurately validating data and identity. The result is a better customer experience, reduced fraud, and increased revenues. Nice combination, right?

Coming out of Y Combinator, TrueBiz raised a $2.4 million seed and we’re excited to be supporting investors.

The dirty little secret of SaaS is that seat-based pricing doesn’t work for the vendors or the customers. Vendors don’t capture economics aligned with the true value they provide and customers often pay for seats that go unused or underutilized. That’s why the software and cloud services markets are already moving to consumption-based pricing. Leading companies such Snowflake, Confluent and MongoDB have already shown the benefits of usage-based pricing and now the rest of the world is catching on. It’s for that reason we're so delighted to finally share our investment in Amberflo, which just announced a $15 million Series A financing.

WHO: Puneet Gupta and Lior Mechlovich experienced the pain of building usage-based billing firsthand while at Amazon Web Services. Their teams were responsible for some of the original metered, usage-based cloud services at AWS. While there, they saw the need for both accurate measurement of consumption and flexible billing and invoicing. With this deep expertise and hands-on experience, the team decided to launch Amberflo and make it possible for any company to employ usage-based metering and billing.

WHAT: Amberflo manages end-to-end metering, pricing, invoicing, and billing infrastructure for software and cloud services companies. By implementing Amberflo, companies are able to optimize their product-led growth (PLG) conversion, decrease customer acquisition costs and increase net revenue retention. Customers also benefit by paying software fees that are tied directly to value.

HOW: Amberflo built a robust, accurate real-time usage metering platform that is decoupled from a scalable, flexible billing and invoicing service. In the words of one customer, “the idea of separating metering from pricing and billing is a stroke of genius.” It’s this insight that has enabled Amberflo to already power usage-based billing for companies such as LaunchDarkly and Firebolt.

WHY: The shift towards usage-based pricing is gaining more and more momentum. Product-led growth is changing how users are adopting software. Building the metering and billing infrastructure needed to support these trends is complex, expensive and time-consuming. Amberflo offers a comprehensive solution out of the box, making it possible for every company to take advantage of usage-based opportunities in billing and beyond.

Try Amberflo for free and check out their open positions!

Some of the ideas to help Earth’s climate are about changing our day to day behaviors -- undoubtedly an important component of a broad plan for stability. But other projects are aimed at using technology to fundamentally improve the capabilities of what nature has already provided. Living Carbon is one such project, working on creating plants with enhanced carbon removal characteristics. And now they have $21 million of additional capital to commercialize their trees.

This might sound like science fiction, but it has very real potential to be science nonfiction within the next few years. As Living Carbon CEO Maddie Hall writes in the company blog,

“If we continue to double the number of trees we plant every year from 2023 to 2030, we can sequester 604 million tonnes of CO2 – the equivalent to removing 1.66% of 2021 global emissions. This would require less than 5% of reforestable land in the US.”

Congratulations to the Living Carbon team! If this work sound intriguing to you, they’re, of course, hiring!

We’re excited to follow-on Rippling’s announcement that they’ve acquired Fuzzbuzz with our own congratulations. Fuzzing is an automated testing technique especially well-designed to identify longtail security vulnerabilities and errors.

When we met the Fuzzbuzz team coming out of YC they had a mission-orientation around the value of quality software. Not just in our everyday desktop SaaS applications, but in medical devices, autonomous cars, and anywhere a bug or security flaw could cause real harm. As part of Rippling, the Fuzzbuzz team will join an already impressive engineering organization to strengthen and extend platform infrastructure.

Sometimes the key to an interesting consumer product is taking a behavior that everyone is doing (or trying to do) already and making it magical. We’ve long wondered why our mobile cameras don’t do more to enhance photos, and the major operating systems are taking incremental steps via OCR to ‘unlock’ what’s contained within the image. But then we met Alexander Mahedy and heard his vision for Pager, which convinced us there was another way to think about this opportunity. Mobile screenshots. We have camera rolls full of them, which we forget, or manually annotate, or send to friends with text notes. But what they should really be is natively useful and natively sharable.

Enter Pager.xyz. Unlocking the internet of screenshots by making the objects, music, apps, places in your screenshots into clickable links. Wired covered their launch, noting this might lead to a much more open web vs being silo’ed by an app or OS sharing stylesheet. We agree and think ultimately it’s about the sharing, discovery layer Pager can power beyond the ‘simple’ utility of adding links. Google Ventures also agrees, and they led the $5.2m seed round, joining us and other pre-seed backers.

If what Pager is working on sounds interesting to you, they’re HIRING.

Buzzwords come and go in technology. We might be talking about the ‘metaverse’ and ‘generative AI’ today, but a decade or so ago it was all about ‘smart devices.’ The notion that hardware could easily respond to voice commands, motion or other ‘rules’ that make the objects (everything from laptops to lights to doors) better. Well what happened? A number of stumbling blocks including some daunting challenges at the chip-level. But the opportunity remains for some brilliant technologists to finally deliver on the promise, and create an affordable, easy platform for tinkerers, engineers and the world’s largest enterprises.

Introducing Useful Sensors, which Homebrew has backed alongside our friends at Amplify, Fika and other notable investors. Cofounder Pete Warden is well known for a variety of contributions to open source, Google’s TensorFlow and other notable projects. Reconnecting with him, and meeting his cofounder Manjunath Kudlur, reinforced our own beliefs that *someone* was going to revisit the largely unfulfilled potential of this market and break it open in a huge way. Now we have some skin in the game that it’ll be this team.

You’ll hear more about what they’re doing over time, but already there’s a $10 Personal Sensor available at sparkfun for your experiments.

The size of the healthcare market and the fact it touches so many lives so personally makes this industry a very compelling area for startup founders to try and help improve. But it’s those same dynamics which also create complexity, not to mention a regulatory environment that simultaneously tries to maintain quality standards while also falling victim to huge amounts of regulatory capture. Any entrepreneur ready to navigate this maze needs endurance in addition to smarts. Fortunately, we’ve found leaders like this at portfolio companies such as Honor, Sitka, Tia, and several others to be announced. And most recently at Adonis, a novel new software company focused on the revenue management market.

The Adonis cofounders know each other quite well - Akash and Aman are brothers - and most recently were the cofounder and first employee, respectively, of a growth-stage startup helping employees make the most of their benefits packages. This experience, and a long time interest in the problems facing health care practitioners, are the foundation for Adonis. They share more about their point of view with Forbes in an article announcing the funding,

“It wasn’t until that process [that] Aman and I became intimately familiar with all the challenges that doctors go through when trying to get reimbursed by medical insurance companies,” 30 Under 30 alum Akash, now 26, told Forbes. “Speaking with dozens of practice leaders across the country, we learned that time and time again every single practice was having the same challenge.”

This first funding round gives Adonis $5.6 million to start attacking this problem, and Homebrew eagerly participated alongside our friends at Bling Capital, Coalition Operators, and other notable investors.

If this sounds like a problem you’d like to spend the next few years working on, Adonis is hiring.

Our world is being shaped by artificial intelligence and machine learning. Sometimes in ways that are clear and visible, and often in manners which are more subtle. It’s powerful technology that helps decide who qualifies for a mortgage, the rates a life insurance provider offers, and many other fundamental interactions between people, companies, and networks. So it’s not a surprise that companies seeking to benefit from this technology also are motivated to increase the observability, explainability, and fairness of their models. And that’s where Arthur.ai comes in.

Built by a team of technologists and operators who are motivated not only by the market opportunity but by the mission as well, Arthur has quickly become one of the preferred technical partners to companies in the financial, health, manufacturing, and retail industries. This momentum carried the company to a recently announced Series B financing of $42 million, funding the ongoing development and scaling of their platform.

If working on these types of problems at a well-run and well-funded startup appeals to you, they’re hiring.

At Homebrew we’re big into “founder <> market fit” - when a mission-driven founder decides to work on a problem that’s especially important to them. Well, Blockparty CEO Tracy Chou fits that description, having always been an advocate and champion for fairness and equality. This work, plus being a female software engineer and entrepreneur, has exposed her to the inability of the social platforms themselves to truly help their users protect themselves from online harassment. So she built the company and product that will let each of us do it for ourselves.

We’re supporting investors in Block Party and thrilled they recently announced a $4.8 million seed round to grow their team and continue their work. Tracy is a fearless, committed leader and if working on a problem like this interests you, they’re certainly hiring.