Scrunch Helps Brands Talk to Bots Now As Part of Sitecore!

June 3, 2026

They left us wanting more - more time together that is, because Scrunch’s journey from independent startup to acquisition was pretty fast! Today they announced the company is joining Sitecore for a rumored $225 million. It was an absolute pleasure to back Chris, Robert and team and we know our relationship with them is just beginning.

It’s a fantastic combination. In Chris’ own words:

Scrunch helps brands understand how AI perceives, evaluates, and recommends them. Sitecore helps them build upon that through the content, experiences, and customer journeys they already manage.

It's a closed loop—from how AI finds you to the choice a customer makes.

Congrats to both companies!