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We're happy to share the news that Treat has been acquired by Typeface, one of the leaders in bringing AI to brands for enterprise content creation. We became supporting investors in Treat’s seed funding, and have continually been impressed by the team’s foresight in how brands would use generative AI both now and in the future. Their first product uses data on customers to generate product images that incorporate elements known to perform well with certain target demographics. For example, if a fruit vendor’s data suggests that younger men prefer seeing food ads that show a person eating the product, Treat may create an ad that depicts someone biting into fruit.
It’s no wonder that Typeface wanted to bring this team and technology into their company and we’re continuing along for the ride with them. If this mission sounds interesting to you, Typeface is hiring.