The classic “On the Internet, nobody knows you're a dog” cartoon still rings true today. Within a B2B context, nobody knows if you’re the business you claim to be - when you’re applying for a financial product, entering a marketplace, or participating in any other number of transactions where fraud is an issue. Enter TrueBiz and the trend of KYB (Know Your Business).
Customers of TrueBiz use its platform to speed their onboarding of new business customers, quickly and accurately validating data and identity. The result is a better customer experience, reduced fraud, and increased revenues. Nice combination, right?
Coming out of Y Combinator, TrueBiz raised a $2.4 million seed and we’re excited to be supporting investors.