Sometimes the key to an interesting consumer product is taking a behavior that everyone is doing (or trying to do) already and making it magical. We’ve long wondered why our mobile cameras don’t do more to enhance photos, and the major operating systems are taking incremental steps via OCR to ‘unlock’ what’s contained within the image. But then we met Alexander Mahedy and heard his vision for Pager, which convinced us there was another way to think about this opportunity. Mobile screenshots. We have camera rolls full of them, which we forget, or manually annotate, or send to friends with text notes. But what they should really be is natively useful and natively sharable.
Enter Pager.xyz. Unlocking the internet of screenshots by making the objects, music, apps, places in your screenshots into clickable links. Wired covered their launch, noting this might lead to a much more open web vs being silo’ed by an app or OS sharing stylesheet. We agree and think ultimately it’s about the sharing, discovery layer Pager can power beyond the ‘simple’ utility of adding links. Google Ventures also agrees, and they led the $5.2m seed round, joining us and other pre-seed backers.
If what Pager is working on sounds interesting to you, they’re HIRING.