Honor just announced an additional $370 million in equity and debt investment which brought to mind a previous conversation with Honor CEO Seth Sternberg. He called Honor his “20 year startup,” meaning the problem he looked to solve with Honor wasn’t going to be a quick rocketship and exit (like his previous company had been). Seth and team strapped in and started working on one of the largest and most valuable problems: senior care. As the global population ages, it needs a combination of technology and human support so our seniors can live their later lives with dignity, joy and affordability. Honor is taking a broad approach to this solution and obviously investors continue to display enthusiasm (unicorns).