When Tia CEO Carolyn Witte first pitched Tia for funding in 2017 one of the hurdles she needed to overcome was a perception amongst investors that ‘female healthcare’ was just a ‘niche’. How billions of underserved adult women, over 100 million here in the US alone, could be considered too small doesn’t make sense, unless you believe that generic undifferentiated health and wellness was the best that could be offered to consumers. Tia didn’t and we didn’t either.
Four years later the ‘niche’ question has been answered by a handful of startups approaching this market from multiple angles. In Tia’s case, its solution has been whole woman care, blending the virtual with the on-premise - combining URL and IRL as they say. And it has delivered against its ‘all women’ promise, prioritizing the acceptance of insurance at its clinics.
Tia is today announcing a $100m Series B investment to fuel continued growth. If transforming the future of women’s healthcare appeals to you, the company is hiring (and we want to draw specific attention to the engineering roles).