“Pivot to Virtual” was a reality for many teams and communities this last year, but our involvement with Gatheround predates any COVID-influenced workplace trends. And today they’ve announced their launch and funding.
WHO: A very special team of cofounders, with experience spanning technology and community organizing. We first met CEO Perry Rosenstein, whose previous startup helped pioneer and productize peer to peer texting, taking lessons he learned from the Obama campaign. Perry introduced us to his two cofounders, COO Lisa Conn and CPO Alexander McCormmach. Their thoughtful commitments to one another about what Gatheround could be and their operating talent convinced us this was a company we wanted to back.
WHAT: A better way to bring people together. Gatheround is a synchronous video experience which uses smartly designed features to turn online gatherings into productive ways for people to bond, learn and connect.
HOW: The Gatheround team has combined its lessons from political campaigns, social media products, community organizing and group dynamics into a video product that makes you energized and stimulated, not fatigued. Group experiences are oriented around content prompts which can be designed by the host or integrated from Gatheround’s library. Already, companies and teams are using Gatheround to onboard new hires, connect new managers, introduce clients to their account teams and come together for thoughtful conversations around workplace DEI.
WHY: We’ve long-believed that modern workplaces, teams and communities need software designed with our human behaviors in mind. Think of the first wave of workplace SaaS tools as being “IQ-centric” -- basically taking data workflows and turning them into digital ones. The next wave will bring EQ into the mix, designed to be effective, not just efficient. As leaders and managers start to notice they’ve reached the productivity (and happiness) ceilings they’ll seek out modern experiences. And we believe Gatheround will be one of the leaders.