Becoming a parent changes everything. You soon realize that in addition to showing the world to your children, you also need to understand it through their eyes. And at Homebrew, we believe that technology can help make the lives of parents and caregivers easier while providing them with the satisfaction of knowing they’re doing a great job for their kids. The team at Winnie believes this as well and recently announced the completion of their seed financing.
WHO: We previously detailed the reasons behind our support of Sara and Anne. In the first few months of working together, their tenacity and thoughtfulness has become even more apparent as they build out their directory of family-friendly places. Since Winnie’s founding, they’ve also hired other talented engineers away from great companies to join their team. Being able to attract passive job seekers because of your reputation and mission is a great leading indicator.
WHAT: A product to help parents navigate the world around them with their children. Accessible via an iOS app and the web ( with Android coming soon), Winnie now covers over 1 million locations across 100 cities.
HOW: Winnie’s place directory is unlike any other geographic list available today. It blends data collected via various technical methods with community-augmented inputs. The team’s experience at Quora, Twitter, Google, Reddit and elsewhere, provides a great background in combining machines and humans.
WHY: “Millennials do ___ differently” is an overused explanation for real generational changes driven by technology. Fact is, we see a variety of product opportunities arising from a shift in consumer expectations. theSkimm for news. Chime for banking. Joymode for experiences. And now, Winnie for parenting.
So if you have a child in your life, as a parent, relative, or just friend, we recommend you check out Winnie.