The world of traditional media has been slow to evolve in the face of the obvious changes in the demographics of its potential audience. The millennial generation increasingly demands its media be geared towards its tastes and habits. But Business television is the as it has been for has for decades. That’s why Jon Steinberg, former President of Buzzfeed and CEO of Daily Mail US, started Cheddar. Cheddar is a live video news network focused on the businesses, products and technologies transforming the lives of millennials. It will be broadcast live from the floor of the New York Stock Exchange, like many traditional business broadcasts, but viewable through streaming services and connected televisions, without the need for a cable box. We couldn’t be happier to be supporting investors in Cheddar, helping Jon build the media company that he envisions.
If you’re interested in business, watch Cheddar when it launches later this year. If you want to work in the worlds of business and video, join the Cheddar team!